What makes
someone an entrepreneur? Am I an entrepreneur? Are you an entrepreneur? Do I
know any entrepreneurs? Is it genetic? Can I catch it? Is it fatal? What is an
entrepreneur? So here you will come to know how to be an entrepreneur and what
are the skills required to be entrepreneur.
Wait, what?
The word “entrepreneur” seems to be thrown around everywhere for everyone doing
anything. It’s used to describe celebrities and business tycoons like Beyoncé,
Elon Musk, Marie Kondo, and Jessica Alba. But your brother who keeps bringing
up his idea for coffee-flavoured toothpaste might make the list too. Mmm!
Entrepreneurs pop-up in all types of industries and can have widely different
backgrounds. Some build personal brands, while others work tirelessly on a physical
product they believe in.
Really,
anyone can be an entrepreneur, given an idea and the right tools to develop it
into a functional business. Together, we’ll develop our business acumen and
learn the importance of grit, determination, and a fair bit of luck.
Entrepreneurship.
Some people define an entrepreneur with buzz words like “trailblazing,”
“innovative,” “problem-solving,” “passionate,” and on and on. These might all
be traits that entrepreneurs can strive for. But, at its core, an entrepreneur
is someone who sees a need and takes on the financial risk to start a business
to fill that need. That may sound kind of vague, but that’s kind of the point.
There’s no cookie-cutter entrepreneur. Unless you, like, start a business to
sell cookie cutters. In which case, yes, there is a cookie-cutter entrepreneur.
Your idea
might take the form of a physical product with a physical store -- called a
brick and mortar business. In Montana, Charlie and Barbie Beaton of Big Dipper
Ice Cream took their passion for locally made ice cream from one shop in
downtown Missoula to appearing on Good Morning America. Or instead of a
tangible product, your venture might be a national empowerment network. Girl Boss
New Zealand was founded by 20-year-old Alexia Hilbertidou after she was the
only woman in her upper-level physics class. Her goal is encouraging
high-school-age women to pursue STEM and leadership careers.
Or you might
set your sights on an international online media empire, like Arianna
Huffington, the founder and namesake of Huff Post. She founded her site (with
partners) as a friendly alternative to news aggregators. And she eventually
sold it to AOL in 2015 for $315 million US dollars. Get it. It’s clear
that entrepreneurs come in all flavours. I mean, according to the Global
Entrepreneurship Monitor, over 100 million businesses are launched each year.
That’s
11,000 per hour or 3 new businesses per second. ...There they go! So instead of
just defining who is an entrepreneur, since it is such a wide scope - we can
instead narrow down our definition by understanding who isn’t one.
Let’s go to
the Thought Bubble. Say Congress works for Me-Wow, a feline health and fitness
company. He notices a need -- a shocking lack of cat transportation -- and
comes up with the idea for the Cat-Cycle, which he pitches to his boss. Me-Wow
immediately sends the Cat-Cycle into production because it’s a genius idea,
obvi and it flies off the shelves. Even though Congress is using an
entrepreneurial mind-set, by our definition, he isn’t an entrepreneur yet. The
company Me-Wow actually took the financial risk to develop, produce, and sell
the Cat-Cycle.
Meanwhile,
Beetle sees the same need for cat transportation and sketches out the Cat-Board
in his personal idea notebook after work. He’s gained valuable experience
working for Me-Wow and develops the Cat-Board in the evenings and on weekends
before striking out on his own. Using his personal savings, Beetle commissions a
prototype that he shops around to local stores. A few are interested and he
sets up contracts with them. As his sales begin to grow, Beetle creates new
designs, but he doesn’t pay attention to what his customers like or dislike
about the Cat-Board. Because he failed to make valuable improvements to the
Cat-Board for his customers, sales plummet.
It’s a tough
decision, but Beetle cuts his losses and sells his Cat-Board designs to Me-Wow,
which revamps his idea as the Dog-Board. Beetle is an entrepreneur because he
saw a need and took the financial risk to fill it! It didn’t go so well because
he didn’t incorporate customer feedback. But now he knows where he went wrong
and won’t make the same mistake in his next entrepreneurial endeavor. Thanks
Thought Bubble!
For a while,
the classic story of an entrepreneur was someone who created one business that
became a long-term project, like opening a new restaurant or founding a tech start
up to make flashy phone games. But that’s not the whole picture anymore.
There’s been a shift in the global job market that has opened the door for
entrepreneurship to become more mainstream. Specifically, I’m talking about the
rise of the Gig Economy. Contract work, called gigging, is becoming more
popular and taking up more of the labour market. And I don’t just mean gigs
like musicians and comedians hopping between open mic nights.
Instead of a
long-term relationship where employees are paid salaries by the hour or year,
businesses are temporarily hiring people for specific projects. This shift has
made it financially easier for entrepreneurs to find people to get their
businesses going, without committing long-term to paying employees. And it’s
allowed early-stage entrepreneurs to find flexible work to support themselves
as they develop their product or service. This doesn’t mean everyone in the gig
economy is an entrepreneur, it’s just given more people the opportunity. So a
more traditional path might be joining an accounting firm right after college
and working 9 to 5, Monday to Friday until you retire.
Or die of
boredom. Spreadsheets? For LIFE?? NO THANKS Some people might feel fulfilled
with that kind of steady employment. And the stability that comes from being a salaried
employee with health insurance can be incredibly valuable. Others, like us
entrepreneurs, might itch for more independence. In the gig economy, you could
have a couple ways to make money, in addition to or instead of that 9-to-5 job.
And you can go online to look for gigs from anywhere -- not just your real-life
community. So you might consult for a network of women small business owners on
their day-to-day accounting, create vlogs with tax software tips, and sell
unicorn knit hats on Etsy that are knit out of the softest fabric there is.
On the plus
side, this allows workers to build robust portfolios of work and find
fulfilling gigs. Having separate jobs can also provide a stronger sense of
income security than one full-time job. Even if you lose one, you’re still
making money. All hail the side-hustle! Today’s entrepreneurs are well-suited
for the gig economy because we know how to hustle. We’re independent thinkers
who comfortable with are developing our own diverse income streams, marketing
ourselves, and connecting with others. I mean, who hasn’t had a Lyft driver who
moonlights as a cinnamon roll artisan, right? But there are still problems with
the gig lifestyle.
Sure,
someone might become a Lyft driver to help fund their sugary dream. But they’re
almost certainly not doing me because driving strangers around is their
passion. For some people, participating in the gig economy is a necessity, not
a choice. Scrambling to pay rent and afford food is another reason to have a
bunch of gigs. And, depending on the country and government, gig workers can
have fewer legal protections - like mandatory breaks and standardized pay-- or
they might have a harder time maintaining insurance and retirement accounts.
This makes
some countries more attractive to entrepreneurs, such as New Zealand,
Singapore, and Denmark, based on The World Bank’s annual analysis of the “Ease
of Doing Business.” But even in those countries, there’s a difference between
legally being able to take a break and actually taking a break. It can be a
struggle to turn off the hustle-- especially for those of us trying to create a
personal brand with our art or online presence. But taking time for fun hobbies
and spending time with friends and family are important parts of being
successful, and so necessary to stay mentally healthy. Trust me!
So it’s not
all blue skies and rainbows. But if you ever wanted to be an entrepreneur, the
gig economy has made it more possible now than ever. Even still,
entrepreneurship isn’t easy. Taking a financial gamble is stressful, and so is
working long hours to try and get a project off the ground. I know for me, the
lack of structured work time often means that my business has no off time. And
if I’m not careful, I can work around the clock and get myself exhausted. But
tons of us take the leap to start a new business and stick with it through the
ups and downs, so what exactly keeps us motivated?
At the top
of the list is freedom. Entrepreneurs get to be their own bosses. This can mean
setting your own hours and deciding on dress codes... or lack thereof.
Sweatpants all day every day. Maybe you want to work from bed or while you travel,
writing emails by a pool. And for traditionally underrepresented groups in
business like women, people of colour, or the LGBTQ community, I am all those
things. It can mean defining your own destiny. You can create an inclusive
company culture and work environment, rather than feeling stuck in an
uncomfortable -- or even possibly illegal -- situation with a boss or co-worker.
If someone keeps talking over you and dismissively says women can’t be funny,
you don’t need to hire them for your writer’s room or film set. Or if a co-worker
from a previous job got fired for having a natural hairstyle, you can create a
business where that would never happen. You wield the power.
A study in
the Social Science Research Network journal found that entrepreneurs start
companies because they mostly believe that: They are inherently more valuable
than how they appear on paper. They are wasted working for someone else their
resumes don’t show “the real them” Large companies can’t appreciate their full potential.
And they are capable of turning their internal value into real life money.
Basically, entrepreneurs believe in themselves. And sure, building
self-confidence over time isn’t always easy, but it can be a powerful
motivator. And then, there’s potential wealth. Yes, there’s financial risk in
starting a business, but there’s money in running a successful one.
Entrepreneurial
lore is full of rags-to-richest tales, where people pitch the next Snap Chat
and are launched into the business stratosphere. Like, Oprah Winfrey has said
she spent her early childhood wearing overalls made of potato sacks. But she
became North America’s first black multi-billionaire and “Queen of the Daytime Talk
show.” Sure, this is the stuff of inspirational posters, and not everyone can
make it this big. But entrepreneurship does create a culture of opportunity
that might work for some non-traditional workers. Of course, every entrepreneur
with a massive success has also had hundreds of failures.
Lean Start-up
methodology is basically the globally recognized guidebook for entrepreneurs
created by Steve Blank and Eric Ries. And it says stumbling is perfectly fine
if we learn as we go. But to identify and learn from failures, every entrepreneur
has to ask themselves: what does success look like to me? Is it earning $30,000
a year in your food truck and skiing every weekend? Is it selling your idea for
a million dollars? Is it becoming the CEO of a mid-size media production
company and writing novels on the side? Thanks for hiring us, Hank! Also where
is the sequel and when can I staring the movie adaptation? Or is it owning 6
cats and producing your own films? Whatever success is, it’s entirely up to
you.
SKILLS
So, what
exactly is an entrepreneur? It’s just a fancy word for someone who starts a new
business, and if you’ve ever wondered what it means to be one then look no
further... here we know that there’s no one better to tell you what’s involved
and the skills you’ll need than: entrepreneurs. So we asked some. Their answers
can be summed up in four words: Attitude; Creativity; Relationships; and
Organisation.
So, let’s
have a look at ATTITUDE– Having a positive attitude will get you a long way,
even when sometimes things are not going the way you’d like them to! Be confident
in your ideas, believe in yourself and persevere. It’s your determination to
see things through that will make things happen.
What about
CREATIVITY– well think of it as solving a problem? All you need is a little
imagination, look at something with a fresh pair of eyes, and think a bit
differently and BINGO you’ve done it, you’ve just come up with a brilliant new
idea. So, take a look around and ask yourself, how could I make that just that
bit better - tap in to that brilliant imagination that you have and off you go!
RELATIONSHIP,
running a business is definitely a people thing! Having a good relationship
with your customers, employees, suppliers, partners and other businesses is
essential for success. Be willing to talk to everyone and listen to what they
have to say. The more people you know the easier it will be for you to use your
powers of persuasion and get things done!
And lastly,
ORGANISATION– To get to grips with the day-to-day running of a business, good
organisation skills are essential. You will need to understand how to raise
finance, manage your money and deal with tax. You’ll need to set up systems to
make your business tick, from IT systems to planning and record keeping. The
more organised you are the smoother things will run! Yes, there’s a lot to
consider, but many entrepreneurs told us that they asked friends, family,
colleagues and professionals for help along the way, so you’re not alone!
Starting a business is an exciting adventure full of new experiences, with some
highs, some lows, some tough decisions and a lot of hard work! But as an
entrepreneur the power’s in your hands, just tap into that imagination of
yours, be positive, be friendly, be organised and you’ll surely be very
successful!
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